This morning I went to Home Depot to pick-up a piece of molding strip. As I was walking towards the molding section, I ran into a group of toddlers huddled around tables happily assembling wooden toy cars, with the help of their parents. Some were still in assembly phase while others were sitting on the floor rolling their cars back and forth with their moms and dads. What a special sight that was.
As I later reflected on this, both from a human as well as business perspective, the more it occurred to me that this is one car I'll bet they will keep probably for the rest of their lives.
At the moment I am sure it's just another toy for them. Yet one day when they will look back on it, I am sure they will find themselves walking down memory lane, recalling that special moment they spent with their parents. Along the way, they'll have purchased and thrown away many expensive toys. But this little toy car, which probably cost less then couple of bucks in materials, will become priceless, a much cherished memory.
And guess who else will become part of this special memory? Home Depot and Toyota. After all, they put the car together at Home Depot and one of the logos on the car is that of Toyota Camry.
I wouldn't be surprised if one day these very kiddies find themselves driving Camry's and shopping at Home Depot, with one of the subconscious reasons being that they come to associate these companies with the special happy experience they had with their parents. What a great example of doing good and doing well.
Oh, yes, one more thing. Overcoming my initial hesitation, given I was so much older then these kiddies, I finally decided to ask the Home Depot man if I too could make a car for myself. While he looked me a bit funny at first, he then smiled and handed me a kit too. And I sat there right along side those kiddies making a car for myself too. What a joyful experience that way. And here's a picture of my very own masterpiece which I am sure will become part of my office for years to come. Thank you Home Depot and Toyota.
As I later reflected on this, both from a human as well as business perspective, the more it occurred to me that this is one car I'll bet they will keep probably for the rest of their lives.
At the moment I am sure it's just another toy for them. Yet one day when they will look back on it, I am sure they will find themselves walking down memory lane, recalling that special moment they spent with their parents. Along the way, they'll have purchased and thrown away many expensive toys. But this little toy car, which probably cost less then couple of bucks in materials, will become priceless, a much cherished memory.
And guess who else will become part of this special memory? Home Depot and Toyota. After all, they put the car together at Home Depot and one of the logos on the car is that of Toyota Camry.
I wouldn't be surprised if one day these very kiddies find themselves driving Camry's and shopping at Home Depot, with one of the subconscious reasons being that they come to associate these companies with the special happy experience they had with their parents. What a great example of doing good and doing well.
Oh, yes, one more thing. Overcoming my initial hesitation, given I was so much older then these kiddies, I finally decided to ask the Home Depot man if I too could make a car for myself. While he looked me a bit funny at first, he then smiled and handed me a kit too. And I sat there right along side those kiddies making a car for myself too. What a joyful experience that way. And here's a picture of my very own masterpiece which I am sure will become part of my office for years to come. Thank you Home Depot and Toyota.
1 comment:
You build a very nice car. Thanks for sharing. Tony
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