Many years ago, I received a bid request for a very small project, valued at only couple of hundred dollars. Given my service orientation and nature to be responsive, I quickly called the requester for additional information and then followed-up with an estimate, in my usual very timely manner.
As it's something I have experienced with numerous organizations over the years, what started out with a small project, many more projects then followed, and became bigger over time. Turning back to the client I refer to, not only did I keep him, as he moved around to other organizations, he took me with him, leading to additional clients over the years, as well as many referrals.
One day I asked Reggi what lead him to choose me on that original bid request. His response: "You were the only one who responded." Imagine, if I had ignored his request, I would have missed out on a beautiful friendship that we developed over the years, lost ten's of thousands in very profitable revenue, as well as numerous referrals.
I am reminded of this because earlier this week, in my search for a ghost writer, I sent emails to 3 firms in New York City requesting additional information on their services, and a request for a phone conversation.
Nearly 3 days later, 2 have yet to respond, and the one who did, did so in a very timely manner, responding with a very thoughtful reply and detailed information with what I requested. Since then we have exchanged several emails, all before we have even talked, and each of his responses have been timely, thorough and warm. From what I can tell from his communications, his firm is very successful. Perhaps it's because one of his traits is simply that he follows-up on requests, whereas others don't?
So, how responsive are you to the various requests you receive? If you're not, what could you be missing out on? And if you were, what more would be possible for you and your business?