Monday, January 9, 2012

Introverts: Your Time Has Now Come!

For the longest time, primary means of communication, achieving visibility, and establishing credibility and personal brand involved mostly verbal communication, which is extroverts' natural strengths.  These means included telephone conversations, face-to-face meetings and networking, and speaking.

While there were means of written communication available, such as writing articles for newsletters and magazines, given the costs, time involved in publishing, and limited available space, getting published was time consuming and not as readily available.  Thus putting introverts at a great disadvantage given their preference for the written words.

Today however situation is very different and it is very favorable to us introverts.  This is because majority of business, and even personal, communication now takes place via means that require writing, which is introverts preferred means of communication and their natural strength .  These means include email, electronic discussion groups, social media platforms such as Facebook, LinkedIn, Twitter, blogs, electronic newsletters, self-publishing, to name just a few.

These widely available, inexpensive, and easy to use platforms combined with introverts natural ability to think deeply,  communicate complex concepts and ideas through witting provides us introverts great opportunities to share our knowledge, our expertise. Thus positioning us as the experts and the go-to-people for solutions.  By taking advantage of these means and taking time to share what we know, we now have the means and the power readily available to us to develop immense networks and establish strong personal brands via means that play to our natural strengths.

Therefore introverts, your time has now come to shine and get to the top. Leverage these modern means to establish your personal brands that will serve you well.  The way I see it, I can't think of a better time for us introverts then now.  Given this, what next step will you take to increase your visibility, establish firmly your personal brand, and to take your turn to be at the top? 

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