What Business Are You Really In?

I have been reading this much talked about recently published book entitled Delivering Happiness by Tony Hsieh, CEO of Zappos.  In many conversations lately this book has come up and I hear that some are even making special visits to Zappos operations, to learn how they create happiness.

While Zappos is getting much attention since the release of this book, the more I think about it, are we not all ultimately in the business of delivering happiness?  While our products and services differ, ultimately, is not our success determined by how happy our customers are, by our offerings and our service?  And is this also not true for all of our various relationships, personal and professional?

Along this topic, in another recently book, Business of Happiness by Ted Leonsis, Ted states that while success does not lead to happiness, happiness surely leads to success.  Perhaps there is another point.  That it is if we are happy, then we are already truly successful.  So when all is said and done, are we not all in the business of delivering happiness for we all want to be successful and the ultimate success is being happy?

So I am wondering out loud: How do you create happiness, and create even more of it, for others, as well as for yourself?